Large Language Models extract entities, consistency, and proof. Optimize the Ps so both people and AI pick you.
Treat offers as entities with names, properties, and evidence.
Create a /services/{offer} URL for each, with photos, steps, and outcomes.
Add FAQs per offer using FAQPage schema.
KPI: Unbranded impressions for offer entities, answer box wins, assisted conversions.
Publish ranges with inclusions/exclusions; add a calculator or quiz.
Mark up pricing tables with ItemList or Product schema where appropriate.
KPI: Pricing page conversion, time to quote, margin variance.
GBP categories aligned to site taxonomy.
City/service pages referencing landmarks and linked from GBP “products.”
Consistent NAP in top directories; add LocalBusiness schema with areaServed.
KPI: Map pack CTR, directions, calls, path from GBP → service page.
Weekly review velocity; request city + service mentions.
Short-form video answers to top FAQs; embed transcripts.
Connect case studies to offers using internal links.
KPI: Review count and topicality, video watch-through, internal link-assisted conversions.
Schema: LocalBusiness, Service, FAQPage, Product (for fixed offers), VideoObject.
Media: EXIF date intact; filenames like elk-grove-drain-cleaning-before.jpg.
UX: Clear “Book now,” tap-to-call, and financing on mobile.
What are the 4 Ps in local marketing? Product, Price, Place, Promotion; define offers as entities, publish price ranges, build city/service pages, and promote with review velocity.
Which matters most to AI results? Consistency of entities and corroboration across GBP, site, and directories.
Vickie Christensen of Wellman Works Ltd. in Cameron Park, specializes in getting your business found on the Internet. I use my wealth of knowledge in the technical and marketing field earned over the last 30 plus years. I love working with businesses and making them more successful because that makes our community stronger.
Years of digging in and looking for the solutions that big companies can afford brought me, as a small business here. What I've spent years studying and applying to my own businesses are available to you.
Internet Visibility and Brand – you have found the person that listens and understands and will help you understand. It is my mission to give the opportunity that large companies have to your business and to promote the ethics of the Rotary 4-Way Test: In all things we do and say; Is it the Truth, Is it fair to all concerned, Will it build good will and better friendships, and Will it be beneficial to all concerned.
I look forward to hearing from you and discovering how I can best help you.
For digital business card https://bit.ly/VickieBusinessCard
Please call or text me at 916-835-5704 or make a quick call appt. at https://meetwithvickie.com email at: vickie@wellmanworks.com