Intents: plan year-end marketing, improve local SEO, audit website
The final month of the year is the perfect window to pause, reset, and set your business up to be best friends with Google next year. Start with a focused audit of the places that matter most: your website, your Google Business Profile (GBP), and the top business directories that influence local trust. Make a simple inventory in a spreadsheet.
For your website, record your homepage title and meta description, H1s on top pages, whether there’s a clear call-to-action, and whether your phone and address appear consistently in the header or footer. For speed and stability, capture your PageSpeed score on both mobile and desktop using PageSpeed Insights
Next, confirm how Google sees your site and content with Google Search Console.
Make sure your property is verified, your sitemap is submitted, and that you understand which queries and pages brought visitors this year. If you see pages with impressions but low click-through, flag them for better titles and meta descriptions in January. Check the Indexing and Page Experience reports for issues that correlate with traffic dips.
Your GBP is your local storefront on Search and Maps. From Google’s official resources, review how to add and optimize your profile
Finally, ensure your business data is consistent across the top directories. Inconsistencies in name, address, phone, or website can confuse both customers and algorithms. If you need a structured assessment, our Internet Visibility Audit covers your site, GBP, and listings and provides a prioritized action plan
Once you’ve surfaced the biggest opportunities, lock in quick wins that meaningfully impact both human experience and local ranking signals. Start with speed and performance. Use the diagnostics in PageSpeed Insights https://pagespeed.web.dev/ to identify large images, render-blocking scripts, and slow server response. Compress hero images, lazy-load below-the-fold media, and remove unused plugins or scripts. Aim for mobile performance first; that’s where most local searches happen.
Next, address on-page SEO basics at scale. Draft unique title tags and meta descriptions for your top 10–20 pages, focusing on clarity and click appeal. Align one page to one primary intent—avoid overlapping topics that cannibalize rankings. Make sure each page has exactly one descriptive H1, accessible alt text for images, and internal links pointing to your most important pages. If your business serves a local area, include a well-formatted name, address, and phone (NAP) in your footer and a dedicated Contact page with embedded map directions.
Polish UX so visitors convert when they find you. Add a simple, persistent call-to-action: “Call,” “Book Now,” or “Get a Quote.” Reduce form fields to the essentials and ensure that buttons are large enough on mobile. Check that your site is accessible—add descriptive alt text, maintain sufficient color contrast, and ensure keyboard navigation works. Accessibility improvements help real people and can support better SEO over time.
On the local side, tune your Google Business Profile with care. Confirm your categories, add services with descriptions, and update holiday hours so customers aren’t surprised. Craft a concise business description using customer-friendly language. Upload fresh, high-quality photos—your storefront, interior, team, and best-selling products or projects. Learn how to manage and edit your profile. If reviews mention specific services or staff, highlight those keywords in your Posts and website FAQs. If you prefer guided help, explore our visibility services and ongoing packages here. Even two or three targeted fixes this month can translate into more qualified calls in January—especially when paired with a consistent content and review strategy.
With the audit complete and essentials tuned, close the year by launching a simple flywheel that runs on consistency rather than heroics. Design a 90-day plan you can actually keep. Start with one weekly website or blog update, one GBP Post, and two social posts that point back to your site or your GBP. Choose three content themes that reflect what your buyers ask most: “How it works,” “Local proof,” and “Seasonal offers.” Rotate these themes weekly so you’re educating, proving, and inviting action in a predictable cadence.
For ideation, repurpose what already performed. In Search Console, find pages that got impressions but low clicks; rewrite titles for clarity and add a compelling meta description. In GBP, turn great reviews into GBP Posts with a photo and a call to action. Consider small “how-to” clips or before-and-after photos to illustrate value. If you’re new to GBP Posts, start from Google’s official portal and publish weekly updates highlighting seasonal hours, promotions, or tips.
Systematize review generation to power both trust and rankings. Add your review link to email signatures and SMS follow-ups. Print a simple QR code for your front desk. Google provides step-by-step guidance to get your unique review link and best practices for asking. Ask at moments of peak satisfaction and respond to every review with specifics; that’s content you can safely reuse in social and on your site.
Finally, document your plan. A one-page monthly calendar is enough: Week 1 (How-to), Week 2 (Proof), Week 3 (Offer), Week 4 (Community/FAQ). Track what engaged, and what led to calls or bookings. In March, review performance and adjust. If you want a head start or validation, our Internet Visibility Audit provides a prioritized scorecard and 30–60–90 day roadmap so you enter 2026 with momentum instead of guesswork.